Master of Business Administration (Euro Asia Business) | Asia Pacific University (APU)

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Master of Business Administration (Euro Asia Business)

Duration:
Full time (1+ years)
* Only available in full-time study mode

Award:
APU, Malaysia

Intakes:
Full-time:
11 Jan 2021

APU-DMU Dual Degree Programme

Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE
 


This programme is specifically designed to provide:

  • Students with knowledge, critical and applied skills in business management and strategies in the Pacific Rim and opens windows to Asia and its emerging giants, and to European perspectives.
  • The Master of Business Administration (Euro-Asia Business) draws on contemporary business thinking and methods. Students learn powerful business concepts by drawing on real-world business issues and the comparative business issues between Asia and Europe.

Admission Requirements:

ProgrammesGeneral Requirements

Master of Business Administration (Euro Asia Business)

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.

• English Requirements: IELTS 6.0

ENGLISH REQUIREMENTS
(Only Applicable to International Students)

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment. Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).


The Benefits of the Programme:

On successful completion of this programme, you will be able to:

  • Evaluate complex business scenarios in an Asian European context and develop new applications, insights and strategies for business.
  • Demonstrate the personal and interpersonal competencies and knowledge which are necessary to manage businesses in the vastly differing and complex cultures of Europe and Asia.
  • Interact effectively and responsibly with individuals and organisations in this context.
  • Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Research information considering social responsibilities and related ethics.
  • Develop the ability to conduct an interdisciplinary analysis of business and political-economic issues in the Euro-Asian region.
  • Behave in an appropriately professional manner in various situations and culture.
  • Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
  • Equipped with a comprehensive understanding of the different approaches to conducting Business in Europe and Asia.

Who Should Attend:

This programme is designed to enhance the professional knowledge and management skills of key managers, senior executives, executives, entrepreneurs and other professionals who would like to gain new perspectives in complex business scenarios in an Asian European context. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in a career in business. The Master of Business Administration (Euro-Asia Business) program enables professionals to enhance their business knowledge, improve their management skills and strategic decision- making abilities in conducting business in Europe and Asia.


Modules & Project:

The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to conducting Business in Europe and Asia.

Core Modules
  • Statistical Decision Making
  • Doing Business in Europe and Asia
  • Euro Asian Financial Management
  • Euro Asian Business Strategy
  • Euro Asia Global Business and Trends
  • Managing Creativity and Innovation
  • Managing Organisations
  • Marketing and Sustainability in the Age of Globalisation
  • Research Methodology
  • Behavioural Science, Social Media and Marketing Analytics
  • Project

Project:

You will be expected to conduct effective research in relation to business in Euro Asia for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of Euro Asia Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Euro Asia Business.


Career Options:

  • Corporate Strategy Manager
  • Global Purchasing Manager
  • Global Retail Manager
  • International Marketing Manager
  • International Operations Manager
  • Business Development Manager
  • Finance Manager
  • Human Resource Manager
  • Logistic and Supply Chain Manager
  • Procurement Manager
  • Project Manager
  • Sales and Marketing Manager
  • Business Consultant
  • Business Research Analyst
  • Entrepreneur
  • Chief Marketing Officer (CMO)
  • Chief Executive Officer (CEO)
  • Analytics & Reporting Manager
  • Decision Analytics Manager
  • General Manager
  • Management Consultant

Course Fees:

Malaysian StudentsInternational Students

RM 29,500

RM 36,800 (USD 9,200)


Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees.


MQA Accreditations:

(R/340/7/0150)(03/22)(MQA/FA0759)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.