Master of Business Administration (Euro Asia Business) | Asia Pacific University (APU)

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Master of Business Administration (Euro Asia Business)


Full time (12-18 months)

Dual Degree Award:

Asia Pacific University (APU), Malaysia & Staffordshire University, UK



09 April 2018 / 06 August 2018 / 26 November 2018

This programme is specifically designed to provide:

  • Students with knowledge, critical and applied skills in business management and strategies in the Pacific Rim and opens windows to Asia and its emerging giants, and to European perspectives.
  • The Master of Business Administration (Euro-Asia Business) draws on contemporary business thinking and methods. Students learn powerful business concepts by drawing on real-world business issues and the comparative business issues between Asia and Europe.

Admission Requirements

  • Bachelor’s degree with minimum CGPA of 2.75 or equivalent as acceptable by the Senate.
  • Bachelor’s degree not meeting CGPA 2.75 but above CGPA 2.50; can be accepted provided that candidates have at least 5 years of working experience in a relevant field.

Who should attend

This programme is designed to enhance the professional knowledge and management skills of key managers, senior executives, executives, entrepreneurs and other professionals who would like to gain new perspectives in complex business scenarios in an Asian European context. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in a career in business. The Master of Business Administration (Euro-Asia Business) program enables professionals to enhance their business knowledge, improve their management skills and strategic decisionmaking abilities in conducting business in Europe and Asia.

The Benefits of This Programme

On successful completion of this programme, you will be able to :

  • Evaluate complex business scenarios in an Asian European context and develop new applications, insights and strategies for business.
  • Demonstrate the personal and interpersonal competencies and knowledge which are necessary to manage businesses in the vastly differing and complex cultures of Europe and Asia.
  • Interact effectively and responsibly with individuals and organisations in this context.
  • Research information considering social responsibilities and related ethics.
  • Develop the ability to conduct an interdisciplinary analysis of business and political-economic issues in the Euro-Asian region.
  • Behave in an appropriately professional manner in various situations and culture 
  • Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
  • Equipped with a comprehensive understanding of the different approaches to conducting Business in Europe and Asia.

Modules & Project / Dissertation

The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to conducting Business in Europe and Asia.

  • Statistics and Decision Making
  • Doing Business in Europe and Asia
  • Euro Asian Financial Management
  • Euro-Asian Business Strategy
  • Euro Asia Global Business and Trends
  • Managing Creativity and Innovation
  • Managerial Accounting
  • Managing Organisations
  • Marketing and Sustainability in the Age of Globalisation
  • Research Methodology
  • Dissertation


You will be expected to conduct effective research in relation to business in Euro Asia for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of Euro Asia Business leading to a significant dissertation or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Euro Asia Business.

Course Fees:

Malaysian StudentsInternational Students

RM 29,500 + £250

RM 36,800 (USD 9,560) +  £250

Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees.


All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.