BA (Hons) in Product Design | Asia Pacific University (APU)

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BA (Hons) in Product Design

3 Years (6 Semesters)

Staffordshire University, UK

19th November 2019

Study Loan Options:

Programme At a Glance:

This degree will open up a whole world of career and consultancy opportunities. Graduates are working in areas including: computer, sports goods, gym equipment, watch design, automotive design and packaging. Some graduates set up their own businesses or go into marketing, model making, graphics, computer games design, design management and teaching.

This programme includes exciting and diverse projects like toys, domestic products, transport, fitness equipment and lighting. Access to excellent workshops, modelling facilities and software, will enable students to present their work to a professional standard.

Core skills are introduced through structured and practical design projects, involving idea generation, drawing and rendering, model making and computer work. Further modules include Concept Generation, Ergonomics and Usability, Materials and Manufacture and Aesthetics. The
programme progresses to cover more advanced CAD projects and the role of Rapid Prototyping.

Admission Requirements:

We welcome applications from people with a wide variety of qualifications, skills and experience. Applications are individually assessed. However typically you will have:


  • Successful completion of STPM with 2 full passes or equivalent with minimum CGPA of 2.0 and completion of SPM or equivalent; or
  • Successful completion of A-Level with at least a pass in 2 subjects and successful completion of O-Level or equivalent; or
  • Recognised Matriculation or foundation with CGPA 2.0; or 
  • A qualification that APIIT accepts as equivalent to the above.

All students must demonstrate that they have met the equivalent of IELTS 6.0 either through formal English language assessment or through success in prior study at “A” level or equivalent in English.

  • Portfolio:
    • You will be required to create a perspective drawing project of "Environment Design". The drawing must include an environment in a traditional market with people selling and buying on the scene. Please consider the use of perspective techniques for expressing your ideas.


  • Successful completion of the relevant APIIT Diploma, or
  • Successful completion of study in another recognised institution with academic credits equivalent to Year 1 of an honours degree in relevant subjects

What You Will Study:

Topics you will experience include:


  • Core Skills I
  • Core Skills II
  • Course Introduction I
  • Course Introduction II
  • Digital Design Project
  • Industrial Design: History and Context
  • Industrial Design: Style & Substance
  • Trends and Visual Thinking
  • Introduction to Graphic Design


  • Creativity & Innovation
  • Design Concepts I
  • Design Concepts II
  • Design Realisation I
  • Design Realisation II
  • Ergonomics & Design I
  • Ergonomics & Design II
  • Lighting Concepts
  • Creative Practice
  • Digital Clay


Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.


  • Design Futures for Product and Transport Design
  • Design Project Context
  • External Brief for Product Design
  • Professional Project 1
  • Professional Project 2
  • Professional Project 2 II

*In addition to the above, all students are also required to successfully complete four (4) General Studies modules as stipulated by the Malaysian Qualifications Agency, as well as fulfill credit requirements for Co-Curricular Activities.

Career Options:

Our exciting Product Design programme will equip you with all the skills necessary to work in both consultancies and manufacturing companies, whether they be consumer product or automotive. Graduates from this Staffordshire University programme work worldwide designing everything from cars to game peripherals, gym equipment to furniture, and toys to lighting! Other graduates are working in the related fields of marketing, computer games design, model making, graphic design and teaching.

During the programme we carefully introduce you to the key attributes of entrepreneurship, enterprise and employability. This gives you a real insight into what is required in industry and gives you important networking opportunities. Alongside this, live projects and visiting lecturers further reinforce this.

In the final year, during our Design Futures project, you will improve your self promotion skills, refine your portfolio and have a mock interview with an industry recruitment consultant. This will make you interview-ready and prepare you well for the challenges ahead. Further to this we also support you after graduation, with job-seeking support. We want you to succeed, and encourage graduates to visit and use our social networking sites for peer support.

Please note that students need to complete the programme within the normal duration of study. No deferments or extensions will be allowed by Staffordshire University. If they are unable to complete the programme by March 2023; they may not be eligible for the award of the Staffordshire University Degree.

Course Fees:

Malaysian StudentsInternational Students

Year 1: RM 23,800 + £250

Year 2: RM 24,500 + £250

Year 3: RM 25,500 + £250

Total: RM 73,800 + £750

Year 1: RM 26,300 (USD 6,580) + £250

Year 2: RM 27,800 (USD 6,950) + £250

  Year 3: RM 28,100 (USD 7,030) + £250

Total: RM 82,200 (USD 20,560) + £750

Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees.

For more information on this programme, please visit

KPT/JPS (N/214/6/0116)(PA4258)09/19