BA (Hons) in Business Management with specialism in E-Business | Asia Pacific University (APU)

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BA (Hons) in Business Management with specialism in E-Business

Duration:
3 Years (6 Semesters)

Award:
APU, Malaysia

Intakes:
25 Feb 2020
28 Apr 2020

22 Sep 2020

Embracing the Wave of Industry Revolution 4.0

This programme is specifically designed to provide:

  • An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
  • A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
  • Exposure to theoretical and practical issues of conducting business over the internet and the Web.
  • A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.

Admission Requirements:

ProgrammesGeneral Requirements
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-LEVEL• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC• 5 Grade B’s in UEC with a Pass in Mathematics and English.
MATRICULATION/ FOUNDATION• Passed Foundation programme (minimum CGPA of 2.0).
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA • Successful completion of the APU/APIIT Diploma or
• 
Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Any qualification that APU accepts as equivalent to the above.

ENGLISH REQUIREMENTS

International Students (only applicable to International Students)

ProgrammesGeneral Requirements

FOUNDATION AND DIPLOMA PROGRAMMES

BA (Hons) in Tourism Management
BA (Hons) in International Relations
Bachelor of Arts (Honours) in Media and Communication Studies

• IELTS : 5.0 
• TOEFL PBT : 410-413 
• TOEFL IBT : 34 
• Pearson (PTE) : 36
• MUET : Band 3
BACHELOR (HONS) DEGREE PROGRAMMES

All Business, Management and Marketing Bachelor (Hons) Degree Programmes

• IELTS : 5.5
• TOEFL PBT : 550
• TOEFL IBT : 46-59
• Pearson (PTE) : 42 
• MUET : Band 4

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).


What You Will Study:

DEGREE LEVEL 1

Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

Common Modules

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.

DEGREE LEVEL 2

Students will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and creativity and innovation. Besides, they will also specialise in the areas of e-business management, e-commerce and e-marketing. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industryleading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.

Common ModulesSpecialised Module
  • Behavioural Science in the Organisation
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Integrated Business Process with SAP ERP System
  • E-Business Management
  • E-Commerce
  • Digital Marketing
  • Operations Management
  • Creativity and Innovation
Elective Modules (Choose 2)
  • Managing Finance OR Financial Management
  • Critical Thinking in Management OR Multimedia Application
INTERNSHIP (16 WEEKS)

Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business, such as search engine optimisation and techniques, understanding of e-business system operations and more. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Common ModulesSpecialised Module
  • Strategic Management
  • E-Business Strategy
  • E-Business Project
  • E-Business Procurement
  • Contemporary Management
  • Global Marketing
  • Investigation in E-Business
  • Managing Change
  • Internet Payment Systems

Note: The specialism will appear only in the academic transcript.

Elective Modules (Choose 2)
  • Corporate Finance OR Building Customer Relationships
  • Integrated Marketing Communications OR Retail Marketing Management
MQA Compulsory Subjects*
  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)                                 
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)


Career Options:

  • New Business Development Manager
  • Marketing Manager
  • E-Business Consultant
  • Technopreneur
  • Online Marketing Specialist
  • Digital Advertising Specialist
  • Digital Marketing Manager
  • Sales and Marketing Manager
  • E-Commerce Specialist
  • Digital Marketing Analyst
  • Web Analytics Manager
  • Social Media Evangelist

Course Fees:

Malaysian Student FeesInternational Student Fees

Year 1: RM 28,200
Year 2: RM 29,000
Year 3: RM 29,800
Total: RM 87,000

Year 1: RM 28,200
Year 2: RM 29,000
Year 3: RM 29,900
Total: RM 87,100

* Fees stated above do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.

(R/345/6/0753)(08/20)(A6223)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.