Master of Business Administration (Euro Asia Business)

MORE THAN JUST A BUSINESS ADMINISTRATION (EURO ASIA BUSINESS) MASTER  PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration (Euro Asia Business) will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

ADMISSION REQUIREMENTS

PROGRAMME OUTLINE

This programme is specifically designed to provide:

• Students with knowledge, critical and applied skills in business management and strategies in the Pacific Rim and opens windows to Asia and its emerging giants, and to European perspectives.
• The Master of Business Administration (Euro-Asia Business) draws on contemporary business thinking and methods. Students learn powerful business concepts by drawing on real-world business issues and the comparative business issues between Asia and Europe.

• Evaluate complex business scenarios in an Asian European context and develop new applications, insights and strategies for business.
• Demonstrate the personal and interpersonal competencies and knowledge which are necessary to manage businesses in the vastly differing and complex cultures of Europe and Asia.
• Interact effectively and responsibly with individuals and organisations in this context.
• Understand behavioral science and marketing analytics skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Research information considering social responsibilities and related ethics.
• Develop the ability to conduct an interdisciplinary analysis of business and political-economic issues in the Euro-Asian region.
• Behave in an appropriately professional manner in various situations and culture.
• Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
• Equipped with a comprehensive understanding of the different approaches to conducting Business in Europe and Asia.

This programme is designed to enhance the professional knowledge and management skills of key managers, senior executives, executives, entrepreneurs and other professionals who would like to gain new perspectives in complex business scenarios in an Asian European context. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in a career in business. The Master of Business Administration (Euro-Asia Business) program enables professionals to enhance their business knowledge, improve their management skills and strategic decision- making abilities in conducting business in Europe and Asia.

This programme comprises 10 coursework modules (including Research Methodology module) and a project. The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to conducting Business and Administration in Europe and Asia.

You will be expected to conduct effective research in relation to business in Euro Asia for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of Euro Asia Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Euro Asia Business.

CAREER OPTIONS

COURSE FEES

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.

MQA ACCREDITATION