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Master of Business Administration with a specialism in Digital Leadership
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APU-DMU DUAL DEGREE PROGRAMME
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MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME
 | You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Digital Leadership will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI. |
ADMISSION REQUIREMENTS
| GENERAL REQUIREMENTS | |
• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate. | |
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
| ENGLISH REQUIREMENTS | |
INTERNATIONAL STUDENTS | • IELTS : 6.0 |
PROGRAMME OUTLINE
This programme is specifically designed to provide:
- The Master of Business Administration with a specialism in Digital Leadership would allow those students who choose this specialism to acquire advanced skills to take on the challenges of digital transformation.
- The subject is an important area to study given the growing demand from employers across all sectors for professionals who combine managerial skills, digital understanding and vision.
- The area is considered a fast-growing sector for employment, developing key employability skills.
THE BENEFITS OF THE PROGRAMME |
- Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
- Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
- Develop the ability to master of the technology associated with the profession.
- Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
- Research information considering social responsibilities and related ethics.
- Understand behavioural science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
- Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
- Understand and critically analyse the digital business and management environment.
- Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
- Demonstrate the personal effectiveness through effective self-management within the professional environment.
WHO SHOULD ATTEND |
This programme is geared towards managers who wish to focus on enhancing and enriching skills to take on the challenges of digital transformation. In addition, middle and senior level managers will find this programme useful towards career growth as digital leadership is an important area to study given the growing demand from employers across all sectors to develop professionals with the combination of managerial skills, digital understanding, and vision.
MODULES & PROJECT |
This programme comprises 13 coursework modules and a Project. There are 10 compulsory Core Modules (including Research Methodology module) and 3 specialisation modules.
PRE-REQUISITE MODULES (FOR NON-BUSINESS STUDENTS) | |
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CORE MODULES | |
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SPECIALISATION MODULES | |
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PROJECT |
You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.
CAREER OPTIONS
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“MBA GRADUATES CONTINUE TO COMMAND A SALARY PREMIUM COMPARED TO DIRECT FROM INDUSTRY HIRES AND BACHELORS DEGREE HIRES” - GRADUATE MANAGEMENT ADMISSION COUNCIL (GMAC) SURVEY
| “Typically, those applicants with a Master’s degree or MBA will be hired with one or two grades higher than degree holders… about an 8% higher salary depending on the field or industry they plan to join”. - Lee Chun Keat Director of Engineering, Oppstar Malaysia |
The MBA is a popular platform for career progression (Lessler, 2018), providing students with a set of transferable skills and knowledge to allow them to lead and make decisions in management positions. With its emphasis on personal growth, networking and challenging complexity, MBA graduates are well prepared for the future jobs market and the continued demand for MBA talent.
TESTIMONIALS BY OUR MBA GRADUATES
Content Manager, IIMResume, India
“APU’s environment well adapted for students’ needs and wants. I learned how to be optimistic and to be a fast learner. It was undoubtedly a life changing experience.”
Chief Manager of the Board Office of “University Medical Center”
Corporate Fund in Nur-Sultan City, Kazakhstan
COURSE FEES
Malaysian Students | International Students |
RM 34,800 | RM 38,800 (USD 9,700) |
* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION
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(R/0414/7/0094)(06/27)(MQA/FA8762) |
| All information is correct at the time of publication, but is subject to change in the interest of continuing improvement. |
APU Master of Business Administration Masters Degree Programmes |
- Master of Business Administration
- Master of Business Administration (ODL)
- Master of Business Administration with a specialism in Digital Leadership (ODL)
- Master of Business Administration with a specialism in Business Analytics
- Master of Business Administration with a specialism in Supply Chain Management