Design, Advertising, Animation & VFX

The Design, Advertising, Animation & Visual Effects Degrees at APU cater for creative minds like you! As you enrol into our programmes, be prepared to embark on a journey that is highly industry-relevant that can enhance your practical knowledge in various areas of media & design. A great level of hands-on experience will be nurtured throughout your years of study, ensuring that you create your own story through an impressive creative portfolio that showcases various projects completed in your specialisms.

We established strong partnerships with key industry players, and exposed students with these live projects. Students get to experience working on commercial projects with the guidance from academic staff. Similarly, they are involved in active leaning experiences through field trips to studios, galleries, exhibitions, and participation in events and activities. We aim for our graduates to be all-rounders; not just equipped with technical skills as designers but as great thinkers, inspiring leaders, convincing presenters, supportive team players and academic researchers.

Industrial Design

Industrial Design Programmes @ APU will develop your abilities to work on your own and in a team in initiating and creating a wide range of products and promotional activities, including advertisements for print, broadcast, and online as well as display packaging and other promotional support tools. You will have hands-on practical learning experience in designing everything from toys, automotive vehicles, lighting and furniture to household goods and consumer technology, as well as branding materials and visual graphics that aid in brand communication. Regular presentation and tutorial sessions will equip you not only in terms of technical design skills, but also communication and presentation skills, which are essential for a successful designer with promising clientele.

Design & Creative Media

Design lies behind everything we buy, use and desire. Good design is attractive, useable, practical and marketable. Good designers combine aesthetics with functionality, communications with entrepreneurialism, visual communications capability with effective written and spoken communications and the ability to work and empathise with others. Students of the APU Design & Creative Media programmes will be exposed to hands-on practical learning experiences in developing visuals and graphics that communicate messages well.

Please click HERE to view the Final Year Showcase/Students Project

• Bachelor of Arts (Honours) in Industrial Design
• Bachelor of Arts (Honours) in Visual Effects
• Bachelor of Arts (Honours) in Animation
• Bachelor of Arts (Honours) in Digital Advertising
• Portfolio & Interview Guide For Application Into APU Design Programmes

Undergraduate Study Areas:

• Computing, Technology & Games Development
• Business, Management, Marketing & Media
• Accounting, Banking, Finance and Actuarial
• Engineering
• Media, International Relations & Psychology