BA (Hons) in Tourism Management | Asia Pacific University (APU)

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BA (Hons) in Tourism Management

Duration:

3 Years (6 Semesters)

Degree Award:

APU

Intake:

26th Feb 2019 
29th April 2019 
24th Sep 2019 

Study Loan Options:

PTPTN

This programme is specifically designed to provide students with:

  • The knowledge and skills required for you to play a leading role in travel and tourism related service industries.
  • A critical awareness of travel and tourism’s roles in business, the environment and sustainability.
  • Advanced study of travel and tourism and facilitates progression, both academic and vocational, by means of developing your intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning.
  • Skills that will enable you to work across diverse sectors of the tourism industry.
  • Modules to develop cultural skills, negotiation and communication skills, combined with the ability to develop and market a product; namely tourism.

Admission Requirements:

  • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification; Grade C in 2 subjects at STPM
  • 2 passes at ‘A’ Levels; Grade C in 2 subjects at ‘A’ Levels
  • A pass in UEC, with a minimum Grade B in 5 subjects, and a pass in Mathematics and English; Credit passes in 5 subjects Grade B
  • Successful Completion of the APU Foundation / Matriculation with CGPA 2.0 and above
  • Canadian Pre-University (CPU) with minimum average of 50%; or
  • Australian Matriculation (AUSMAT) with minimum average of 60%; or
  • South Australian Matriculation Certificate (SAM) with minimum of 60%; or
  • International Baccalaureate with minimum 24 marks;
  • Victorian Certificate of Education with minimum average of 50%;
  • Ontario Secondary School Diploma with minimum average of 50%; or
  • A qualification that APU accepts as equivalent to the above.

What you will study

LEVEL 1

Students will learn fundamental skills required by every tourism management professional, and the basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting, with specific focus on issues involved in managing services. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning.

Common Modules

Specialised Modules
  • Accounting Skills
  • Business and Communications Skills
  • Computing and IT in the Workplace
  • Introduction to Management
  • Introduction to Services Management
  • Marketing
  • People Management
  • Quantitative Skills
  • Introduction to Travel and Tourism Environment
  • Legal Aspects in the Hospitality and Tourism Industry

LEVEL 2

A broader range of skills will be learnt, in which students will gain better understanding in business management, such as international culture & communications, operations management, employee development etc. In addition, they will explore topics and techniques in various sectoral applications within Tourism Management. We will further nurture their independent learning to prepare them for the workplace and for further researches.

Common Modules

Specialised Modules
  • Creativity and Innovation
  • Critical Thinking In Management
  • Consumer Behaviour
  • Business Research Methods
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • E-Tourism
  • Geography of Travel and Tourism
  • Managing Visitor Attraction
  • Recreational Tourism
  • Retail Travel Operations
  • Sports Tourism
  • Ticketing and Computer Reservation System
  • Urban, Rural and Coastal Tourism

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of tourism management, in the areas of strategic and marketing aspects together with environmental issues, with aims to groom them as a tourism industry leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Common Modules

Specialised Modules
  • Crisis Management and Communication
  • International Tourism Marketing
  • Investigations in Tourism Management
  • Meetings, Incentives, Conventions and Exhibitions
  • Monitoring and Evaluation of Service Management
  • Tourism in Action
  • Managing People and Performance
  • Tourism Logistics
  • Tourism Management Project
  • Tourism Policy, Planning and Development
  • Tourism Sustainability

MQA Compulsory Subjects *

  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)

Career Options

  • Tourism Consultant
  • Tourism Business Development Manager
  • Event Manager
  • Tourism Project Coordinator
  • Tourism Retail Manager
  • Tour Operator
  • Corporate Travel Manager
  • Group Sales Manager
  • Hotel Manager
  • Hospitality Manager
  • Resort Manager
  • Travel Agent
  • Front-Line Customer Services
  • Passenger Handling

Course Fees:

Malaysian StudentsInternational Students

Year 1: RM 26,000
Year 2: RM 27,500
Year 3: RM 28,300
Total: RM 81,800

Year 1: RM 27,600 (USD 6,900)
Year 2: RM 28,900 (USD 7,230)
Year 3: RM 29,900 (USD 7,480)
Total: RM 86,400 (USD 21,610)

* Fees stated above do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.

KPT/BPP(U) 1000-801/63/Jld.2 (19)(A6228)12/16

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.