APU Students Experience the Science and Culture Behind Vitagen’s Success

SoMM students learned about the latest machinery and rigorous methods used at Vitagen Malaysia Factory to assure product quality, sanitation, and prolonged shelf life.

The Vitagen Health Education Tour took 25 enthusiastic Asia Pacific University of Technology & Innovation (APU) students on an enriching tour inside the world of Malaysia’s No. 1 cultured milk drink.

The School of Marketing and Management (SoMM) organised an early morning tour for their students to the Vitagen Malaysia Factory at Seksyen 14, Petaling Jaya to bridge the gap between theoretical understanding and real-world applications.

The tour commenced with a warm welcome from Ms. Zaihani Zainal Abidin, Customer Relations Manager at Vitagen Malaysia.

Guided through the intricate production process, the students witnessed first-hand how each bottle of Vitagen comes to life, packed with billions of live probiotic cultures.

From raw material intake to the final packaging stage, the students gained a comprehensive understanding of the complexities involved in the dairy industry.

Unveiling the Secrets of VITAGEN’s Success

Ms. Zaihani Zainal Abidin, Customer Relations Manager at Vitagen, explained Malaysia's No. 1 cultured milk drink.

The Vitagen Malaysia factory stands as a testament to the company’s unwavering commitment to quality and sustainability.

APU Students were impressed by the stringent quality control measures in place, ensuring that only the purest and freshest ingredients make their way into Vitagen products.

They also observed the company’s eco-friendly initiatives, including recycling and waste reduction, demonstrating their dedication to responsible manufacturing practices.

At the heart of Vitagen’s production lies the fermentation tanks, where beneficial bacteria transform raw ingredients into the final probiotic product.

Students watched in awe as the controlled environment nurtured the growth of these essential microorganisms, responsible for Vitagen’s unique health benefits.

The packaging unit further showcased Vitagen’s commitment to excellence where students learned about the advanced machinery and meticulous processes employed to ensure product quality, hygiene, and extended shelf life.

They also gained insights into the importance of packaging in preserving the integrity and taste of Vitagen’s probiotic cultures.

Learning Beyond the Classroom

"The Vitagen Health Education Tour proved to be an invaluable learning experience for APU students, complementing their theoretical knowledge with practical exposure to the dairy industry,” said SoMM Academic Leader Mr. David Ng Kok Meng.

SoMM Senior Lecturer Ms. Harjinder Kaur Balbir Singh added that, “The Education Health Tour provides our students an insider’s look at Malaysia’s Dairy Industry and creates an opportunity of joy and discoveries for the students to gain an invaluable wealth of insights and experiential learning from the industry perspective as well to enhance classroom learning.”

The tour not only enhanced their understanding of the production process but also instilled an appreciation for the company’s commitment to quality, sustainability, and consumer well-being.

The tour participants expressed their enthusiasm and newfound knowledge, highlighting the enriching nature of the experience.

Dimas Surya Narendra, E-Business student, remarked, the trip was overall very insightful and enjoyable.

“It was fascinating to see how Vitagen operates within their factory and understand their strategies for maintaining their market position,” she said.

Catherine Patrick Sungura, Business Management student, shared that this tour provided an out-of-class experience that showcased the real-world application of our classroom learning.

“It was inspiring to see Vitagen’s dedication to product development and expansion,” she said.

Mohammed Hassan Mohammed, Business Management student, commented that the visit to Vitagen was very informative.

“It was eye-opening to learn about the production process and understand the challenges they face, such as maintaining product integrity in Malaysia’s climate,” he said.

The success of the Vitagen Health Education Tour is a testament to the collaborative efforts of APU’s SoMM and Vitagen Malaysia as the tour provided students with an unparalleled opportunity to connect with industry experts, gain first-hand experience, and deepen their understanding of the dairy industry.

This enriching learning experience aligns with APU’s commitment to providing students with a holistic education that goes beyond the confines of the classroom.

By fostering partnerships with industry leaders, APU equips its students with the knowledge, skills, and practical experience they need to excel in their chosen careers.

From left, Mr. David Ng Kok Meng presented a souvenir to Ms. Zaihani Zainal Abidin while accompanied by Ms. Harjinder Kaur Balbir Singh.