Multimedia & VR/AR | Asia Pacific University (APU)

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Multimedia & VR/AR


The APU XR Studio is a first-of-its-kind facility that comprises technologies capable of developing Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) applications. Developed in partnership with Ministry XR Malaysia, the studio is equipped with a Volumetric Video Capture Station, EDEX Station and Mixed Reality Smart Glasses in the form of Microsoft HoloLens.

Being the first XR Studio among Malaysian Universities, the XR Studio aims to provide students of the Computer Games DevelopmentMultimedia TechnologyEngineeringAnimation & Visual Effects programmes with hands-on experience while developing projects & assignments revolving around these technologies.

On 21st January 2019, the Malaysian VRAR Malaysia Chapter was launched at APU. This also made APU the host to the chapter allowing for its global network to share accelerating growth, connections and knowledge within the VR/AR industry.


The VR/AR Association (VRARA) is an international organization designed to foster collaboration between solution providers and end-users that accelerates growth, fosters research and education, helps develop industry best practices, connects member organizations and promotes the services of member companies/institutions. APU has been a member of VRARA since 2018 and was the host of the Malaysian Chapter (2018-2020). With the establishment of the XR Studio in 2020, APU has embarked on various industry-academia developments in the areas of immersive technology or extended reality (XR) technology where outcomes leading to artificial digital worlds that emulate the physical world have surfaced. With tools like the Microsoft Hololens 2, staff and student users can detach their senses of sound, sight, and space from the known world, and fully “immerse” themselves within simulated realities generated by computers within a spatial computing environment. VRARA has benefited APU as it allows for a gateway into VR/AR eco-system and community as part of the University Partner Program where there is an outreach to 4500 organizations plus 60000 professionals in the same discipline. APU is given access to global events, activities, research and instructor led trainings. The partnership with VRARA has now given APU the foundation to move on to newer frontiers of Metaverse.

VR, AR, MR & XR - Endless Possibilities for a Creative Future

“Extended Reality” (XR) describes a full spectrum of enhanced digital and physical experiences: augmented reality (AR), virtual reality (VR), and mixed reality (MR). It refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables.

XR is gaining tremendous demand and due to the global Covid-19 pandemic, growth is expected to be exponential. XR technology is building its momentum across industries such as gaming, movie & entertainment, healthcare, retail and tourism, etc.

“It is forecasted that over 23 million jobs will be enhanced by virtual reality (VR) and augmented reality (AR) technology globally by 2020.” - Statista

“The Asia Pacific region is estimated to record the Highest Growth Rate for the Extended Reality (XR) Market within 2019 – 2024.” - Mordor Intelligence

“The Extended Reality (XR) Market is expected to Grow with Explosive CAGR(Compound Annual Growth Rate) of 48.3% between 2020 and 2030.” - P&S Intelligence

“Leading global corporations, including Facebook, Google, Microsoft, Sony and Samsung, are already spending hundreds of millions of dollars on the development of both AR and VR. And the AR market alone is estimated to grow to $61.39 billion by 2023.” - Forbes

“VR and AR technology will benefit all industries by creating more efficient processes, enhancing training, and offering more ways for people to collaborate and work together.” - Pricewaterhouse Coopers, PwC

VR & AR - Rapid Development in Various Industries

The Diverse Potential of VR & AR Applications
Predicted market size of VR/AR software for different use cases in 2025*

Enterprise and Public Sector $16.1b



Real Estate




Consumer $18.9b


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