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Master of Business Administration with a specialism in Business Analytics
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APU-DMU DUAL DEGREE PROGRAMME
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MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME
 | You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Business Analytics will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI. |
ADMISSION REQUIREMENTS
| GENERAL REQUIREMENTS | |
• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate. | |
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
| ENGLISH REQUIREMENTS | |
INTERNATIONAL STUDENTS | • IELTS : 6.0 |
PROGRAMME OUTLINE
This programme is specifically designed to provide:
- An opportunity to empower with advanced skills to confront the complexities of digital transformation.
- Ability to provide insights into analytics from a management perspective and make data-driven decisions to solve business problems.
- An overall understanding on how analytics can be used to enhance the decision making process in an organisation.
THE BENEFITS OF THE PROGRAMME |
On successful completion of this programme, you will be able to :
- Gain a competitive edge in the job market by being equipped with specialised skills in business management.
- Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Gain insights and make business recommendations by applying advanced analytics tools and methods.
- Prepare for leadership roles in organisation where data-driven decision making is necessary.
- Improve business process, operations and strategies through the use of analysis tools.
- Understand and critically analyse the digital business and management environment.
- Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods
- Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
- Demonstrate innovative problem solving skills that are capable of tackling business management problems.
- Demonstrate intellectual, analytical skills and knowledge within the business and management strategic management.
WHO SHOULD ATTEND |
This is designed for managers and professionals who want to leverage data analytics to make more informed decisions and improve their organisation’s performance. This program is ideal for individuals who wish to advance their skills in data analytics and its application in business, understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop the knowledge and skills using the power of technology and data to excel in today’s digital business environment.
MODULES & PROJECT |
This programme comprises 13 coursework modules and a Project. There are 10 compulsory Core Modules (including Research Methodology module) and 3 specialisation modules.
PRE-REQUISITE MODULES (FOR NON-BUSINESS STUDENTS) | |
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CORE MODULES | |
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SPECIALISATION MODULES | |
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PROJECT |
You will be expected to conduct effective research in relation to your area of specialisation (Business Analytics) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history in relation to an aspect of business.
CAREER OPTIONS
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“MBA GRADUATES CONTINUE TO COMMAND A SALARY PREMIUM COMPARED TO DIRECT FROM INDUSTRY HIRES AND BACHELORS DEGREE HIRES” - GRADUATE MANAGEMENT ADMISSION COUNCIL (GMAC) SURVEY
| “Typically, those applicants with a Master’s degree or MBA will be hired with one or two grades higher than degree holders… about an 8% higher salary depending on the field or industry they plan to join”. - Lee Chun Keat Director of Engineering, Oppstar Malaysia |
The MBA is a popular platform for career progression (Lessler, 2018), providing students with a set of transferable skills and knowledge to allow them to lead and make decisions in management positions. With its emphasis on personal growth, networking and challenging complexity, MBA graduates are well prepared for the future jobs market and the continued demand for MBA talent.
TESTIMONIALS BY OUR MBA GRADUATES
Content Manager, IIMResume, India
“APU’s environment well adapted for students’ needs and wants. I learned how to be optimistic and to be a fast learner. It was undoubtedly a life changing experience.”
Chief Manager of the Board Office of “University Medical Center”
Corporate Fund in Nur-Sultan City, Kazakhstan
COURSE FEES
Malaysian Students | International Students |
RM 34,800 | RM 38,800 (USD 9,700) |
* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION
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(R/0414/7/0094)(06/27)(MQA/FA8762) |
| All information is correct at the time of publication, but is subject to change in the interest of continuing improvement. |
APU Master of Business Administration Masters Degree Programmes |
- Master of Business Administration
- Master of Business Administration (ODL)
- Master of Business Administration with a specialism in Digital Leadership
- Master of Business Administration with a specialism in Digital Leadership (ODL)
- Master of Business Administration with a specialism in Supply Chain Management