Master of Business Administration with a specialism in Digital Leadership (ODL) - 100% Online | Asia Pacific University (APU)

You are here

Home » Our Courses » Postgraduate Studies » Masters Degree Programmes

Master of Business Administration with a specialism in Digital Leadership (ODL) - 100% Online



Duration:
Part time (2.5-3 years)

ODL - Fully Online


 


Awarded by:
APU, Malaysia


Intakes:
Part Time:
07 Jun 2024 | 16 Aug 2024
25 Oct 2024

 


MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Digital Leadership will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​​• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.


Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 6.0

For more information please click HERE

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.



PROGRAMME OUTLINE

This programme is specifically designed to provide:

  • The Master of Business Administration with a specialism in Digital Leadership empower students with advanced skills to confront the complexities of digital transformation. There is a pressing need for professionals who can seamlessly integrate managerial expertise, digital acumen, and visionary thinking. This programme responds to rapid expansion of this employment sector while nurturing employability competencies.

THE BENEFITS OF THE PROGRAMME

No Exams 100% Courseworks/ Assignments
 

On successful completion of this programme, you will be able to :

  • Identify leadership requirements in different situations and demonstrate appropriate leadership capabilities.
  • Attain expertise in strategic thinking, essential for navigating the complex business environment. Develop adaptable leadership skills to excel in diverse situations, demonstrating effective leadership capabilities.
  • Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows digital leaders to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Develop proficiency and skills to address the challenges of digital transformation while fostering a comprehensive understanding of modern business processes, enabling success in the digital era.
  • Acquire innovative problem-solving techniques to solve global business challenges.
  • Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
  • Understand and critically analyse the digital business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
  • Demonstrate the personal effectiveness through effective self-management within the professional environment.
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.

WHO SHOULD ATTEND

The Master of Business Administration with a specialism in Digital Leadership is designed for professionals who aspire to excel in leadership roles within the dynamic landscape of digital business. This program is ideal for individuals who wish to understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop the knowledge and skills using the power of technology and data to excel in today’s digital business environment.

MODULES & PROJECT

This programme comprises 10 coursework modules (including Research Methodology module), 3 specialisation modules and a project.

PRE-REQUISITE MODULES
(FOR NON-BUSINESS STUDENTS: DURATION: 2 MONTHS (ODL))

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

CORE MODULES

  • Organisational Behaviour
  • Managerial Finance
  • Managerial Economics
  • Business Intelligence System
  • Global Strategic Management
  • Strategic Marketing Management
  • Statistical Decision Making
  • Entrepreneurship
  • Human Resource Management
  • Research Methodology
  • Project

SPECIALISATION MODULES

  • Leading Digital Business Transformation
  • Big Data Analytics and Technologies
  • Digital Execution

 

PROJECT

You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.



CAREER OPTIONS

  • Analytics & Reporting Manager
  • Business Development Manager
  • Digital Business Analyst
  • Digital Business Consultant
  • Business Research Analyst
  • Chief Executive Officer (CEO)
  • Chief Marketing Officer (CMO)
  • Corporate Strategy Manager
  • Decision Analytics Manager
  • Entrepreneur
  • General Manager
  • Global Purchasing Manager
  • Digital Transformation Manager
  • Logistic and Supply Chain Manager
  • Management Consultant
  • International Marketing Manager


COURSE FEES

Malaysian Students

International Students

RM 31,000

RM 31,000 (USD 7,045)

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.

(N-DL/0414/7/0005)(05/27)(MQA/PA15616)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.

     

APU Master of Business Administration Masters Degree Programmes