APU’s Media and Communication Students Get Industry Exposure at Radio Television Malaysia (RTM)

This visit provides APU students with the opportunity to learn how to use high-tech broadcasting infrastructure at Media City, which is at the forefront of Malaysia’s Digital Broadcasting.

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APU’s Media and Communications students from the School of Marketing and Management (SoMM) recently visited Radio Television Malaysia (RTM), the country’s largest broadcaster.

A total of 20 students from 1st, 2nd, and 3rd year along with three lecturers had the opportunity to take a closer look at the latest broadcasting facilities at Media City, located in the Angkasapuri, Kuala Lumpur.

Radio personalities from National.FM, Minnal.FM, and Traxx.FM were on hand to greet them during their LIVE morning shows.

Students had the unique opportunity to see and listen from Traxx.FM’s LIVE studio as DJ Mala and DJ Otto spoke and announced the students’ arrival on The Morning Show LIVE.

Ms. Angeline Rueben, Traxx.FM’s Head of Programming, also met with APU students and informed them about Traxx.FM’s programme scheduling process.

Students were then taken to the Minnal.FM studio, where radio producers introduced them to everyday radio programming as well as the complexities of dealing with delicate topics on air.

“This was an incredible experience; we never thought we would be able to watch a LIVE show from a radio studio,” said Muhammad Harees Husain, a second-year Media and Communications student.

The group was then led to Media City’s state-of-the-art auditoriums and TV studios by APU Journalism lecturer Dr. Mohanaapriya Sina Raja, who also happens to be a TV news presenter at RTM.

Students had the opportunity to explore broadcast equipment up close, including TV cameras. They were shown how teleprompters function and how a greenscreen studio is put up.

Ms. Rahilah Ahmad, Ms Vaneetha Sagadevan, and Dr. Syazwani Mahsal Khan, Media and Communication lecturers, took advantage of the opportunity to share valuable industry knowledge with their students.

RTM broadcast technicians fulfilled students’ requests and queries while also briefing them on the many types of lighting, camera angles, and equipment required for a LIVE television show.

“We were thrilled to learn about the details of how a broadcast studio works. This is my first time seeing the behind-the-scenes process of a LIVE news production and concerts for TV,” said Paul Prabakhar Lourdes, a first-year Media and Communications student.

Head of SoMM Assoc. Prof. Dr. Devinder Kaur pointed out that the APU Media and Communications Studies degree programme aims to balance theoretical knowledge gained in the classrooms with practical and hands-on industrial knowledge and experience.

“To produce competitive and employable students that meet the talent demand in the media and communication industry, this visit is in line with the vision of APU which is to be a leading university of technology and innovation transforming students into highly employable, competent and future-proof professionals.”

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