We are pleased to share with you that APU has recently became the FIRST university in Malaysia to establish a partnership with the Market Research Society of Malaysia (MRSM).
An MoU Signing Ceremony was held earlier this month, in which Datin Kalavalli Sethu, President of MRSM exchanged documents with Prof. Ron Edwards, our Vice Chancellor. Under this partnership, APU students who are undertaking modules related to the market research industry will be entitled to a joint MRSM-APU Research Professional Certificate, which is recognized locally and internationally.
In addition, MRSM will also support our academic team in embedding necessary course content into existing APU courses, in order to reflect the joint priorities of academia and industry. Students who have completed and passed relevant modules will also be eligible for MRSM membership.
This marks a new milestone for APU, as we took another step forward to ensure that our graduates possess the ability and competency to excel in the market research profession, that has an annual revenue of around RM500 million in Malaysia. The significance of this MoU was also highlighted on various media channels, including The Star newspaper. For Star Online version, visit: https://www.thestar.com.my/news/education/2018/02/25/producing-job-ready-grads/
