talk

We are pleased to share that the APU Faculty of Business & Management (FBM) officially introduced the first Chief Executive Officer (CEO) Corporate Talk session titled, Journey from Tennis Court to Boardroom by Encik Azlan Abdullah, Managing Director/CEO of Melewar Industrial Corporations.           

The talk was well-received by approximately 200 students who came from different cultures and countries. The aim of the event was to foster the participation of academic communities with industry, so as to promote sustainable policies for worldwide business management. The one hour talk by Mr. Azlan has definitely created awareness of business-related problems especially in steel industry, motivated commitment at the highest level for their solution, and thus promote better management of business resources at various levels includes local, regional, national and international. 

Through this session, students gained more insights on how a steel company operates and are able to understand the reality of the steel industry rather than just understanding it through text books. Mr. Azlan also motivated the students that nothing is impossible and when we have a dream, always find ways to realize it. The students also express a sincere gratitude towards Mr.Azlan during the Q&A session for spending time in APU and sharing his valuable experience in the business industry. 

On 25th August 2016, the tourism students of UC3F1606TRM organized a talk by Mr. Eric Lau, the owner of Travel Smart Sdn. Bhd. The session was attended by Tourism students and academicians. Mr. Eric shared his experience of running his company, how he got into the tourism business and what Travel Smart has done to expand its business from a startup to include MICE for more than 10 years.  

Sathiya, a tourism student doing his internship at Travel Smart also shared his experience and how the company helped him grow his ideas and to give him a better understanding about being in a tourism field.
Overall, it was an invaluable experience and exposure to the how the tourism industry operates.

“It gives me a clear understanding of being in the tourism field is not about travelling purposes. I join this field because of the mindset that I will be travelling a lot but through this talk, I thank him for changing my point of view ” – Nor Syazyiana Rosli, Level 3 Tourism Student of APU

In order to expose our students to real-life fraud and corruption case studies, the APU School of Accounting, Finance and Quantitative Studies (SAFIQS) recently invited Mr Raymon Ram, Assistant Secretary General of the Malaysian Association of Certified Fraud Examiners and Leader of Forensic Division at RIMBUN Group to conduct a talk titled “The State of Fraud and Corruption in Asia Pacific” at the Faculty of Business & Management located in Mines Waterfront Business Park.

The one-hour session was well attended by undergraduate and postgraduate students, who were enthusiastic and interested in exploring more on fraud and corruption prevention. Throughout the talk, an interactive response was seen from the audience, as they actively participated in the Question and Answer (QnA) session. The case studies discussed provided the audience with various corruptions ranking index available, possible impact of fraud and corruption, as well as the control mechanisms that could assist to prevent fraudulent activities.

The talk was held with success under the coordination and management of Ms. Geetha A. Rubasundram, lecturer from APU SAFIQS. We look forward to seeing more talking like this, so that our students are able to be equipped with industry-ready skills and knowledge upon graduation.

A talk entitled “Flying Through Crisis MH370: Lessons in Crisis Communications” was held on the 17th June 2015 (Wednesday) from 10.45am – 12.45pm in the FBM @ Mines campus for Tourism, Media and Communications students. A total of 110 students and lecturers attended the event.  The speaker was Mr Krishanamoorthy Muthaly, a full time journalist for the past 25 years. He is currently freelancing for CNN, German, Australian TV networks and newspapers in Malaysia. The talk was an enlightening view from the media perspective on how the MH370 crisis was handled. He shared interactive professional insights on how to project a better corporate image at a global level. He also promoted his new book co-written with Mr David Kirkham, who is a fellow crisis communication trainer. The book titled Flying Through Crisis MH370: Lessons in Crisis Communication touches on lack of practice, preparation and planning in facing the media and suggestions on how to overcome these issues.

Overall, it was an inspiring talk which dealt with issues of real-life media experience from a professional point of view.