Design

“Creativity is intelligence having fun!” – Albert Einstein

Our students from the School of Media, Arts and Design (SOMAD) recently participated in a design hackathon challenge by Maybank Malaysia, and recorded awesome results. 

The hackathon focused on designing the bank’s future self-service terminals, in which participants undertook a design challenge to come up with creative ideas on how a self-service terminal should look like in the future. Entries were submitted to Maybank as  Maybank notified shortlisted participants a few days later to attend a briefing at their innovation centre. 

Our students from the  Multimedia Technology, Animation, Advertising & Brand Management, Product Design & Transport Design programmes, Winnie Tan Jia Jie, Ainur Bagitova, Waad Sayed Hameed Saeed Jaafar Alawi Shehab and Team Creatifixion (Clara, Safira, Timothy and Vinny qualified into the Individual and Group Categories respectively. They were invited to Maybank Tower for the final pitch session, in which they presented their idea followed by a comprehensive Q&A session by the panel of judges. 

Waad, our student of the BA (Hons) in Animation programme achieved 2nd Runner Up at the final pitch and walked away with a cash prize of RM1000. His excellent performance was a result of dedication and effort by the mentors, Mr. Teay Siew Yen, Mr. Saiful, Ms. Christine, Mr. Harsha Rao, and Ms. Rizawati who have assisted, guided as well as supported them to success. Kudos to SOMAD and the students! We look forward to seeing more creative juices flowing among them in the future.

The next time we look at Smart Selangor’s logo, we will feel a sense of pride, as the hands behind the design of Smart Selangor’s official logo now belong to Winnie Tan Jia Ci, our Year 3 student of the BSc (Hons) in Multimedia Technology programme.

Winnie participated in the Smart Selangor Design Hack, a logo design competition organized by the Selangor government last month, which saw participation from 22 Multimedia and Design students who came from local and private universities nationwide. 

Smart Selangor is an organization initiated by the Selangor State Government that aims to transform the state into a Premier Smart State in ASEAN by 2025, through the implementation of effective technology infrastructure to improve the quality of life of Selangor folk.

Winnie worked with all participants for 24-hours non-stop, together with the Smart Selangor Delivery Unit, the corporate communication team of Menteri Besar Selangor Incorporated and their branding team, Brand Geeks Incorporated. In total, 22 logos were produced, of which, the best 3 were selected and presented to Y.A.B. Dato’ Menteri Besar Selangor, Y.A.B. Dato’ Seri Mohamed Azmin bin Ali. Apart from Winnie, Ainur Bagitova, also from the BSc (Hons) in Multimedia Technology programme, was also selected as one of the finalists.

At her presentation, Winnie described her logo’s concept, which is based on “Synergy & Connection”, in which she incorporated design elements that represent both the Rakyat and the State, working hand-in-hand in a dynamic, fluid and organic matter. This is supported by the fusion of technology as the enabler to drive and deliver a people-centric Smart Selangor.

The logo was unveiled at the Selangor International Expo 2017 earlier this month. Winnie’s logo design was selected as the official logo of Smart Selangor, and she walked away with a cash prize of RM3,000 and a Certificate of Achievement, presented by the Chief Executive Officer of Invest Selangor, Dato’ Hasan Azhari Idris and Project Manager of Smart Selangor Delivery Unit, Mazlan Mahadi.

We are proud to share that 3 of our students, Ainur Bagitova, Wong Chun Yew (BSC (Hons) in Multimedia Technology) and Clara Angelina (BA (Hons) in Advertising & Brand Management) were selected among 600 entries to be part of the top 30 finalists of the ACA World Championship Malaysia 2017 Grand Finale, a global competition that tests students’ design skills using Adobe Photoshop, Illustrator and InDesign. This competition was open to all institutions of higher learning, secondary schools, colleges and polytechnics, in which students whose major is in Art & Design were given a platform to showcase their work on a wider scale.

Our students worked on a poster under the theme, “Our Reefs Our Future”, in which the concept was developed to help Reef Check Malaysia, a NGO that is concerned about the coral reefs in Malaysia. Under the supervision of Mr. Leo Gertrude David and Ms. Debbie Liew, the students produced attractive posters in 1 months’ time, as shown below. 

Clara Angelina  

As part of the Kuala Lumpur City Council (DBKL)’s efforts to beautify the city, our lecturers and students from the School of Media, Arts & Design (SoMAD), School of Foundation, Faculty of Computing, Engineering & Technology (FCET) and Faculty of Business & Management (FBM) participated in the mural painting project, initiated by iM4U, Malaysia’s leading youth volunteer community.

The project took place over 3 days in Taman Tasik Sri Rampai. A wall of 350 feet (L) x 4 feet (H) has been completed, in which the students incorporated the uniqueness of Malaysian culture and heritage, as well as the logos of APU and APIIT. Despite having to complete the mural painting under the scorching hot weather, our students enjoyed the process as they took their drawing skills into practice.

As part of our Corporate Social Responsibility (CSR) efforts, a group of students from the APIIT School of Media, Arts and Design (SoMAD) contributed in the Subang Jaya City Council (Majlis Perbandaran Subang Jaya – MPSJ) efforts to beautify the walls at the food truck area in Jalan Kenari, Puchong.

This project was assigned to us by iM4u and has received tremendous response from the SoMAD students and lecturers, in which the mural was painted over 4 days, from Thursday, 8 September to Sunday, 11 September. Apart from contributing to a good cause, the students also gained the opportunity to apply the artistic skills learnt in their classes.

The lecturers in SoMAD has coordinated and planned for this initiative to take place, good job and well done to Wong Chee Meng, Christine Lim, Debbie Liew, Fitri Anas Muhiddin and Siew Yen for making this happen! We look forward to seeing more participation in upcoming CSR projects like these.

Click here to view directions to the mural painting:  https://goo.gl/maps/ioHC9MHANvT2 

We are glad to share that our FIRST EVER Media, Arts and Design Festival (MADFest) was a great success! 

The festival, organised by the APIIT School of Media, Arts & Design (SoMAD), spanned from Wednesday, 27th January to Saturday, 30th January 2016. A series of activities and events were laid out by the dedicated team of organisers, which included industrial talks, workshops, artwork displays, game competitions and more. These activities also saw participation from the public and secondary school students; 7 Secondary 4 students from the Asia Pacific Smart School (APSS) participated in the Monster Sculpting workshop as well.

The activities held were aimed to spread awareness about APIIT SoMAD programmes and to create a platform for students to express their creativity. It was also seen as the ‘report card day’ for our first batch of SoMAD students, as they exhibited their artworks they did in their classes throughout the year. A handful of impressive masterpieces were exhibited -  some even got purchase offers from visitors who were interested to bring them home!

Besides the games tournament and the cosplay competition which created a lot of buzz among the students community, the doodling and sculpting workshops also received overwhelming response from the students; all sessions were a full-house. Other than a memorable hands-on experience, participants of the workshop also brought home their artworks of the day – a clay sculpture or a button badge with their doodles on. Apart from that, industry experts from ESports Malaysia, MDEC and Tau Films also shared their working experiences in the design field, in which students were able to gain insights and learn about their future career pathway. 

Looking forward to see more great events like this in the future! Thumbs up to the MADFest committee and the students who participated to make this event a wonderful one. For the complete photo gallery, visit: http://tinyurl.com/hsd29lr