Smart Logo Design for Smart Selangor

The next time we look at Smart Selangor’s logo, we will feel a sense of pride, as the hands behind the design of Smart Selangor’s official logo now belong to Winnie Tan Jia Ci, our Year 3 student of the BSc (Hons) in Multimedia Technology programme.

Winnie participated in the Smart Selangor Design Hack, a logo design competition organized by the Selangor government last month, which saw participation from 22 Multimedia and Design students who came from local and private universities nationwide. 

Smart Selangor is an organization initiated by the Selangor State Government that aims to transform the state into a Premier Smart State in ASEAN by 2025, through the implementation of effective technology infrastructure to improve the quality of life of Selangor folk.

Winnie worked with all participants for 24-hours non-stop, together with the Smart Selangor Delivery Unit, the corporate communication team of Menteri Besar Selangor Incorporated and their branding team, Brand Geeks Incorporated. In total, 22 logos were produced, of which, the best 3 were selected and presented to Y.A.B. Dato’ Menteri Besar Selangor, Y.A.B. Dato’ Seri Mohamed Azmin bin Ali. Apart from Winnie, Ainur Bagitova, also from the BSc (Hons) in Multimedia Technology programme, was also selected as one of the finalists.

At her presentation, Winnie described her logo’s concept, which is based on “Synergy & Connection”, in which she incorporated design elements that represent both the Rakyat and the State, working hand-in-hand in a dynamic, fluid and organic matter. This is supported by the fusion of technology as the enabler to drive and deliver a people-centric Smart Selangor.

The logo was unveiled at the Selangor International Expo 2017 earlier this month. Winnie’s logo design was selected as the official logo of Smart Selangor, and she walked away with a cash prize of RM3,000 and a Certificate of Achievement, presented by the Chief Executive Officer of Invest Selangor, Dato’ Hasan Azhari Idris and Project Manager of Smart Selangor Delivery Unit, Mazlan Mahadi.