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An Immersive Experience

07 Mar 2019 10:09am

Today, Virtual Reality (VR) and Augmented Reality (AR) technologies are applied to advanced fields of medicine, engineering, education, design, training, and entertainment. To expose our students to the potential that VR & AR have in store for us, an industrial visit was organized for the Multimedia Technology (MMT) & Computer Games Development (CGD) Students from the School of Media Arts and Design (SoMAD) to MinistryXR - A company specialising in effective communications through XR – who is the pioneer in creating breakthroughs that redesign the way we Live, Work, Play and Learn by using XR Technology.

A total of 15 students along with Prof. Dr. Ir. Vinesh Thiruchelvam, Assoc. Prof.Wong Bee Suan and Dr. Maryam Shahpasand visited the studio for an immersive experience of VR and AR Technologies. The students were given a virtual live experience of the "Toyota Car Showroom" , where they were able to take a virtual tour of the showroom and interact with the car with the help of HTC Vive and Oculus Rift Head Gears. The students also got to experience the Augmented Reality apps that the company created for CIMB Bank and PizzaHut. Through these immersive experiences, students were exposed to the amazing wonders that can be created in the world of VR, AR and XR, stimulating them to make use of these technologies in developing creative solutions in future.
 
 
 
    
Overall, students had a positive feedback about the visit, broadening their horizons on VR, AR and XR. Kudos to our lecturer, Mr. Edwin Pio Rufus from SoMAD for coordinating and arranging this visit.

MoU Signing Ceremony with MMCP

30 Mar 2018 6:56pm
We are pleased to share that APU is now the first university to establish a partnership with the Malaysian Mobile Content Provider Association (MMCP).
 
Under this partnership, MMCP will provide a wide array of career and internship opportunities for APU students, while acting as an industry advisory panel member to provide professional advice in our course delivery and content. In addition, MMCP will work closely with APU Careers Centre and APIIT Corporate Training for other career development-related collaborations. 
 
The Malaysian Mobile Content Providers Association (MMCP), was initiated as a platform for all Mobile Content Providers (CPs) to come together under one banner to better address issues raised and ensure the interest of CPs are protected. This includes active participation in discussions/forums/task force with the Malaysian Communication and Multimedia Commission (MCMC), the Consumer Forum of Malaysia (CFM), the Communications and Multimedia Content Forum Malaysia (CMCF), Telcos, the Malaysian government via Kementerian Penerangan, Komunikasi & Kebudayaan and other relevant bodies.
 
 
We are pleased to hear about this collaboration, we look forward to seeing the fruits of this partnership, that will benefit our students, especially those who are under the Mobile Technology and Multimedia Technology specialisms. 

Maybank Design Hack Competition 2017

18 Sep 2017 7:31pm

“Creativity is intelligence having fun!” – Albert Einstein

Our students from the School of Media, Arts and Design (SOMAD) recently participated in a design hackathon challenge by Maybank Malaysia, and recorded awesome results. 

The hackathon focused on designing the bank’s future self-service terminals, in which participants undertook a design challenge to come up with creative ideas on how a self-service terminal should look like in the future. Entries were submitted to Maybank as  Maybank notified shortlisted participants a few days later to attend a briefing at their innovation centre. 

Our students from the  Multimedia Technology, Animation, Advertising & Brand Management, Product Design & Transport Design programmes, Winnie Tan Jia Jie, Ainur Bagitova, Waad Sayed Hameed Saeed Jaafar Alawi Shehab and Team Creatifixion (Clara, Safira, Timothy and Vinny qualified into the Individual and Group Categories respectively. They were invited to Maybank Tower for the final pitch session, in which they presented their idea followed by a comprehensive Q&A session by the panel of judges. 

Waad, our student of the BA (Hons) in Animation programme achieved 2nd Runner Up at the final pitch and walked away with a cash prize of RM1000. His excellent performance was a result of dedication and effort by the mentors, Mr. Teay Siew Yen, Mr. Saiful, Ms. Christine, Mr. Harsha Rao, and Ms. Rizawati who have assisted, guided as well as supported them to success. Kudos to SOMAD and the students! We look forward to seeing more creative juices flowing among them in the future.

Smart Logo Design for Smart Selangor

27 Sep 2017 7:02pm

The next time we look at Smart Selangor’s logo, we will feel a sense of pride, as the hands behind the design of Smart Selangor’s official logo now belong to Winnie Tan Jia Ci, our Year 3 student of the BSc (Hons) in Multimedia Technology programme.

Winnie participated in the Smart Selangor Design Hack, a logo design competition organized by the Selangor government last month, which saw participation from 22 Multimedia and Design students who came from local and private universities nationwide. 

Smart Selangor is an organization initiated by the Selangor State Government that aims to transform the state into a Premier Smart State in ASEAN by 2025, through the implementation of effective technology infrastructure to improve the quality of life of Selangor folk.

 

Winnie worked with all participants for 24-hours non-stop, together with the Smart Selangor Delivery Unit, the corporate communication team of Menteri Besar Selangor Incorporated and their branding team, Brand Geeks Incorporated. In total, 22 logos were produced, of which, the best 3 were selected and presented to Y.A.B. Dato’ Menteri Besar Selangor, Y.A.B. Dato’ Seri Mohamed Azmin bin Ali. Apart from Winnie, Ainur Bagitova, also from the BSc (Hons) in Multimedia Technology programme, was also selected as one of the finalists.

At her presentation, Winnie described her logo’s concept, which is based on “Synergy & Connection”, in which she incorporated design elements that represent both the Rakyat and the State, working hand-in-hand in a dynamic, fluid and organic matter. This is supported by the fusion of technology as the enabler to drive and deliver a people-centric Smart Selangor.

The logo was unveiled at the Selangor International Expo 2017 earlier this month. Winnie’s logo design was selected as the official logo of Smart Selangor, and she walked away with a cash prize of RM3,000 and a Certificate of Achievement, presented by the Chief Executive Officer of Invest Selangor, Dato’ Hasan Azhari Idris and Project Manager of Smart Selangor Delivery Unit, Mazlan Mahadi.